New 2023 Toyota Prius Prime at Hamilton Toyota in Portales, NM
The Prius Prime is the plug-in version of the Prius hybrid, which has been in the Toyota family for a long time. The Prius Prime is a re-envisioned model with upgraded and expanded features, better performance, a more upscale design, and a modernized look. The redesigned 2023 Prius Prime at Hamilton Toyota is a great choice for anyone in Portales, NM interested in a hybrid and wants one with an upscale and feature-packed design that doesn't have a luxury-tier price.
2023 Toyota Prius Prime Interior
The interior of the Prius Prime uses high-end materials and a stylish, techy dash. It has plenty of space in both the front and the back, and there is a lot of cargo room. The center console and the dash controls are arranged well, so it's never hard to find what you need without having to grope around. The seating is comfortable, and various trim levels add extra features to the seating to make it more suitable for different temperatures. The new Prius Prime has risen to be one of the most appealing interiors in the class.
2023 Toyota Prius Prime Exterior
The Prius Prime has an exterior that is just as sleek and cool as the interior. The Prius family of vehicles had started to fall behind the competition, but the new Prime has sleek lines and curves and a consistent profile that gives it a sporty design. The low, sloping rear windshield maintains the rear cargo space while providing an engaging line down to the ridge at the top of the liftgate. This is a far cry from the egg-shaped older Prius models, and it takes notes from other contemporary hybrids and EVs.
2023 Toyota Prius Prime Technology
The base infotainment system of the Prius Prime is 8 inches across. There is an upgraded 12.3-inch display, which is much bigger. All trims have a set of six USB ports for connectivity, and on top of that, the Prius Prime has the wireless versions of the Apple Car Play and Android Auto software. The touchscreen interface is responsive and simple, so quickly getting the feature or item you want is easy. The other elements of the tech system include the sound system with upgrades, digital instrument clusters, and supplemental physical controls for the screens.
2023 Toyota Prius Prime Safety Features
As is common with Toyota models, the Prius Prime has a long list of standard automated safety features. Many of these are bundled into the Toyota Safety Sense suite, which includes adaptive cruise control, automated emergency braking, lane keep assist, lane departure warning, pedestrian detection, and more. There is also a subscription service for connectivity and telematics called Safety Monitoring. The Prius Prime has also done very well in its crash testing for the agencies that manage tests, the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. That means it will handle collisions well if the safety tools can't prevent an accident as you commute from Hereford, TX to Muleshoe, TX.
2023 Toyota Prius Prime Performance
The new Prius Prime has a significantly upgraded drivetrain compared to previous years. It is composed of a 2-liter internal combustion engine and two electric motors. The set kicks out 220 horsepower, which feels substantial when accelerating on the highway or up a hill. It gets about 40 miles of electric-only driving range, and the Prius Prime has solar panels mounted on the roof for charging the battery. It is rated for 54 miles per gallon, more than the competition from a gas-powered vehicle.
2023 Toyota Prius SE
The SE has all of the base features for the Prius Prime.
2023 Toyota Prius XSE
The SE has all of the base features for the Prius Prime. The XSE trim adds some new features, such as the upgraded touchscreen and a sound system upgrade, as well as upgrades to the upholstery and seating. Note that the software on the screen does not change, just the dimensions.
2023 Toyota Prius XSE Premium
The most notable feature of the top trim is the solar panels on the roof, which can be used to power the auxiliary features while driving or charging the battery, extending the potential hybrid range.
2023 Toyota Prius Prime Price
The price for the Prius Prime starts at about $32,000. That's a bit higher than a mass-market vehicle but still lower than most hybrid plug-in vehicles. Don't forget you will spend less on gas by using the hybrid drivetrain. At the top end, the Prius Prime tops out at around $38,000. That is getting much closer to luxury territory, but it is worth looking closely at each trim level to decide if the tradeoff between the price and the larger feature list is a good choice for you.
Visit Hamilton Toyota Today!
Reading about the new Prius Prime can tell you a lot, but looking at one in person is crucial. Visit our Portales, NM dealership to look at some Prius Prime models and take one out for a road test. Then you'll see what makes it so appealing and why it is such a major departure from the mainline Prius model. Then, consider what configuration might work best for you and how the Prius Prime at Hamilton Toyota fits your life. Whether you're in Fort Sumner or Clovis, NM, we look forward to making a deal with you whether you are interested in a purchase or a lease.
